Accounting services in four adjacent counties are listed in local directories, and do advertising in local papers, but are not included in the above list. Marcus Accounting is attempting to carve out a third segment in the market; that of self-employed, home-based businesses and small businesses who, like many non-business individuals, currently maintain their own financial records and prepare their own tax returns. Many are advertising through Yellow Pages, and in newspapers during tax season, but the general approach to get new business is through networking, referrals, and personal selling.
This plan is written as a guide for continuing and managing the business under the new company, and will also serve as the basis for marketing proposals.
The two objectives of Artemide AC are to generate a profit and to grow at a challenging and manageable rate. The mission of Artemide AC is to provide fast and reliable services in auditing and consulting to small and medium businesses SMBindividuals, and other organizations.
The keys to success for Artemide AC are: The initial primary service offered will be auditing, although specialized fields will be considered in future growth. The overall objective is to focus the activities towards the specialized services analyses, investigations, startups, etc.
The most important keys to success for Artemide AC are developing visibility to generate new business leads, strong concentration on relationships with clients, and a high level of quality in our services.
The cooperation between Daten Riffwald-Ennetmoos and Artemide AC is flexible—with the objective to change rapidly if the market demands. Secretary and telephone response is assumed by Daten Riffwald-Ennetmoos. There are four major classes of competition in the actual fiduciary business in Switzerland.
These include individual proprietors and small fiduciary and accounting offices and medium fiduciary offices with between 6 and 25 employees, these offices are available for general financial and tax consulting. There are also large auditing and consulting companies.
These companies have several hundred employees. They tend to operate more in the lucrative consulting business. Banks, Assurances and other financial consultants are also new competitors in this field. Banks are now active in start-up consulting, corporate finance, mergers and acquisitions, and others.
Technology is, of course, very important to the success of Artemide AC. Artemide AC will adopt a focused market strategy.
Logical segmentation breaks the market down into the following: For our further development, we consider Individual persons and Investors plus Small and Medium Businesses to be crucial.
For our business, we do not have main competitors.
We have a lot of widely-sized competitors in a vast market of services. This market environment gives ample opportunity for Artemide AC to create and expand a niche in the chosen market fields.
There are three different major opportunities needs in the fiduciary business over the next years: Bookkeeping and other services related to the operative financial management payroll, cost-accounting, accounting for pension funds, etc.
Consulting and special mandates such as financial planning, business evaluation, merger and acquisition valuation, special audits, etc. IAS and other standards as an independent and responsible institution.
In addition, the company sees three primary market trends which seem to be most important in our business. Rapid growth in the complexity of business that requires rapid adaptation in the strategy and structures of companies. More litigation due to higher percentages of unsuccessful ventures.
The growth of outsourced financial consulting. All of this provides continuing opportunities for a dynamic company such as Artemide AC. We believe our business is in a grand change. The competitors must be generalists and specialists at the same time. For small and medium fiduciary businesses, a focus of one primary segment of business is necessary.
In the core business, the company must be current with the services, while having the capacity to innovate like new accounting services related to the Internet.
The company will manage its assets and create profits with no debt financing. It does not anticipate any cash flow problems.
Sandor Artemide, the majority owner of Artemide AC, will assume strategic management functions. Brigitte Artemide will be in charge of market research and customer support.Accounting Firm Business Plan Template – Download Now. Simply fill-in the blanks and print in minutes!
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Industry Overview; Firms in the Accounting Services industry are certified to audit the accounting records of public and private organizations and to demonstrate compliance to generally accept accounting best practices in the United States and perhaps in the world.
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