Role of computers in marketing

Small businesses have to convince consumers to try a new product and find ways to deliver those products to consumers to be successful. Computers can be a powerful tool for assisting small companies in many aspects of marketing new products and services. Web-Based Promotion The Internet provides businesses with an advertising channel that can potentially reach millions of customers all around the world.

Role of computers in marketing

The Ishango bone Devices have been used to aid computation for thousands of years, mostly using one-to-one correspondence with fingers. The earliest counting device was probably a form of tally stick. Later record keeping aids throughout the Fertile Crescent included calculi clay spheres, cones, etc.

The Roman abacus was developed from devices used in Babylonia as early as BC. Since then, many other forms of reckoning boards or tables have been invented. In a medieval European counting housea checkered cloth would be placed on a table, and markers moved around on it according to certain rules, as an aid to calculating sums of money.

The DCR Difference

The ancient Greek -designed Antikythera mechanismdating between and BC, is the world's oldest analog computer. The Antikythera mechanism is believed to be the earliest mechanical analog "computer", according to Derek J.

It was discovered in in the Antikythera wreck off the Greek island of Antikytherabetween Kythera and Creteand has been dated to c. Devices of a level of complexity comparable to that of the Antikythera mechanism would not reappear until a thousand years later. Many mechanical aids to calculation and measurement were constructed for astronomical and navigation use.

A combination of the planisphere and dioptrathe astrolabe was effectively an analog computer capable of working out several different kinds of problems in spherical astronomy. An astrolabe incorporating a mechanical calendar computer [9] [10] and gear -wheels was invented by Abi Bakr of IsfahanPersia in The sectora calculating instrument used for solving problems in proportion, trigonometry, multiplication and division, and for various functions, such as squares and cube roots, was developed in the late 16th century and found application in gunnery, surveying and navigation.

The planimeter was a manual instrument to calculate the area of a closed figure by tracing over it with a mechanical linkage.

A slide rule The slide rule was invented around —, shortly after the publication of the concept of the logarithm.

Role of computers in marketing

It is a hand-operated analog computer for doing multiplication and division. As slide rule development progressed, added scales provided reciprocals, squares and square roots, cubes and cube roots, as well as transcendental functions such as logarithms and exponentials, circular and hyperbolic trigonometry and other functions.

Slide rules with special scales are still used for quick performance of routine calculations, such as the E6B circular slide rule used for time and distance calculations on light aircraft.

Market Research

In the s, Pierre Jaquet-Droza Swiss watchmakerbuilt a mechanical doll automaton that could write holding a quill pen. By switching the number and order of its internal wheels different letters, and hence different messages, could be produced.

In effect, it could be mechanically "programmed" to read instructions. It used a system of pulleys and wires to automatically calculate predicted tide levels for a set period at a particular location.

The differential analysera mechanical analog computer designed to solve differential equations by integrationused wheel-and-disc mechanisms to perform the integration. InLord Kelvin had already discussed the possible construction of such calculators, but he had been stymied by the limited output torque of the ball-and-disk integrators.

The torque amplifier was the advance that allowed these machines to work. Starting in the s, Vannevar Bush and others developed mechanical differential analyzers.

First computing device A portion of Babbage's Difference engine.Melissa has more than a decade of marketing and account management experience, including strategy development, brand development, integrated marketing communications, program management and .

Role of computer in marketing 1. Presented by 2. Maryyam Zahid Kashaf Fatima Muhammad Kamran Khubaib Ul Hassan Ammara Jabeen 3. The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers.

How Corporate Marketers Use Event DataData and KPIs gathered from events are not only used to improve the experiences, but also to inform wider marketing strategies and planning. November 16, Corporate marketers use event data to improve event portfolios and experiences in a variety ways, according to a study from Freeman and Chief Marketer.

North South University is the first private university of Bangladesh, It was established in Approved by the University Grants Commission (UGC) of Bangladesh. the role of computers in marketing Marketing is the process by which goods are sold and purchased. The aim of marketing is to acquire, retain, and satisfy customers/5(1). Although you may have many business goals that you want to affect through your digital marketing, you’ll find that you can meet most objectives with three broad categories of digital marketing campaign: Acquisition, Monetization, and Engagement. Each of these types of digital marketing campaign has a very specific role to play in your business, as [ ].

Marketing. Computers allow businesses to create websites, stunning ads and complete marketing campaigns.

Role of computers in marketing

Marketing videos can be edited and custom ads created in-house with the use of specialized. Are you suited to a career in marketing? Take the 20 question Marketing Career Quiz to find out. All multiple choice questions and it only takes five minutes to complete.

Before signing on with CREW in , Josh put his Psych degree to work inspiring teams to create award-winning experiential marketing campaigns for Microsoft, Rogers, Motorola and Petro Canada.

Uses for Computers in Business |