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UNIT 12 P3 Explain the benefits to customers of a business using internet marketing Within this assignment I will be explaining the benefits of internet marketing to customers.
The two businesses I will be comparing and contrasting are Lister Chemist and Amazon. Lister Chemist is a business which does not use Internet marketing as they do not advertise online because they do not have a website.
On the other hand, Amazon is a business which use Internet marketing very excessively and efficiently. Internet marketing is extremely beneficial to Amazon as it allows them to compare and select providers which mean Amazon can check their competitors website to compare their products etc.
Price transparency, which means both the customer and the business can see every price a product is on a website because its available for everyone to see.
This makes it easy for customers to compare businesses against each other. Prices in a business are stored in a database and robots are used to compare the prices.
For example, Compare The Market works to find the cheapest car insurance using its database to find the cheapest. Customers like this because it gives them more bargaining power and allows them to get the cheapest price in one go without them having to search hard on their own.
By having internet market, it enables customers the capability to set their own prices such as Ebay. Also, business to business and business to consumer markets the internet which provides comprehensive and up-to-date product information.
Their are drawbacks of being online though, which are that the internet can be bypassed because the information is available to anyone which may make it not valid. Also, the customers are able to check specifications and make contact with businesses easily because of this.
It is cheaper if customers shop online because they save the cost of having to travel to the store and it will save time. If you go into a shop, you have to look for the product you want or are looking for however, online you just search for the product you want and it comes up straight away.
Internet marketing is extremely straightforward and an easy shopping option. As we can see on Amazons website it has a catchy and colourful theme which is eye-catching to the customers.
Amazon have an option for when you can get your delivery delivered to you which makes it easier for the consumer and makes them more cooperative.
A reward of up to $, is being offered for information leading directly to the arrest of Yaser Abdel Said, who is wanted for allegedly murdering his two teenage daughters in Texas. Unit 12 Internet Marketing in Business. Assessor name. Georg Coakley. Date issued. 8 th September Hand in deadline. 15 th May Assignment title. Internet Marketing in Business. using internet marketing. M1 Analyse the benefits of internet marketing to. customers. 2. P4, P5, P6, M2. Amazon EC2 provides a wide selection of instance types optimized to fit different use cases. Instance types comprise varying combinations of CPU, memory, storage, and networking capacity and give you the flexibility to choose the appropriate mix of resources for your applications.
Another benefit of using internet marketing is that the information and data on businesses can be updated and changed instantly which means customers can notice if their are any minor or major changes quickly.
This information may include stuff like e. Amazon adjust their data and information on their website when necessary and customers will notice these changes as soon as they access the website.
For example, the first lot of flights that are released are going to be very cheap and released early however, they change and the price differs the nearer the flight gets which means customers can instantly get if the prices have changed by looking online. This will also benefit them because they can decide if they still want to pay the increased price rather than travelling to a store to be surprised and find out the price for something has increased and you may not want to purchase it.
Dynamic pricing is a benefit for customers who shop using internet marketing because this is when a price of a product or service changes due to e.
It enables online businesses to adjust prices quickly according to market conditions.Publishers Jump to Services: This survey has no authority other than my own ornery wish to help aspiring writers make progress; I'm really a writer, not a surveyor.
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Essay of 3 pages for the course Unit 12 - Internet Marketing in Business at Pearson (M1 UNIT 12). Most Wanted Terrorists. JOANNE DEBORAH CHESIMARD. 1 - 40 of 48 Results Show 40 More Articles.
In this essay I will be describing the promotional mix used by both McDonalds and Coco Cola. I will state some methods of the promotional mix and I will state how those businesses use it in order to raise awareness for one of their products/service.I will than go on to explain how promotion is integrated with the rest of marketing mix within Coco Cola to achieve its marketing aims and objectives.
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