Most Popular What is media literacy, and why is it important? The word "literacy" usually describes the ability to read and write.
Overview[ edit ] There are four important skills that help the viewer or reader understand the meaning: Media literacy also concerns the ability to identify when there is a problem that impacts democracythus allowing the public to generate its own opinion, which can influence society.
Media literacy education is part of the curriculum in the United States and some European Union countries, and an interdisciplinary global community of media literacy scholars and educators engages in knowledge sharing through scholarly and professional journals and national membership associations.
In some countries and locations, however, teachers lack appropriate qualifications and the application of best practices is deficient. Many scholars and educators consider media literacy to be an expanded conceptualization of literacy.
Ina gathering of the media literacy community in the United States developed a definition of media literacy as the ability to access, analyze, evaluate and create messages in a wide variety of forms.
Media literacy has a long history and over the years a number of different terms have been used to capture the skills, competencies, knowledge and habits of mind that are required for full participation in media-saturated societies.
In England, the term "media education" is used to define the process of teaching and learning about media. Media education is the process and media literacy is the outcome, but neither term should be confused with educational technology or with educational media. When people understand media and technology, they are able to access, analyze, evaluate, and create messages in a wide variety of media, genres, and forms.
Media literacy education provides tools to help people critically analyze messages, offers opportunities for learners to broaden their experience of media, and helps them develop creative skills in making their own media messages.
Media literacy education may explore how structural features—such as media ownershipor its funding model  —affect the information presented. In North America and Europe, media literacy includes both empowerment and protectionist perspectives.
By transforming the process of media consumption into an active and critical process, people gain greater awareness of the potential for misrepresentation and manipulation especially through commercials and public relations techniquesand understand the role of mass media and participatory media in constructing views of reality.
By building knowledge and competencies in using media and technology, media literacy education may provide a type of protection to children and young people by helping them make good choices in their media consumption habits, and patterns of usage.
Renee Hobbs identifies three frames for introducing media literacy to learners: In synthesizing the literature from media literacy, information literacy, visual literacy and new literacies, she identifies these core ideas that form the theoretical context for media literacy.
Production, Language, Representation, and Audience. Production[ edit ] Media texts are consciously made. Economic interests and the generation of profit are often at stake in media production. Media offers viewers a facilitated outlook of the world and a re-representation of reality. Media production involves selecting and combining incidents, making events into stories, and creating characters.Media literacy is the ability to encode and decode the symbols transmitted via media and the ability to synthesize, analyze and produce mediated messages.
Media education is the study of media, including ‘hands on’ experiences and media production. Media literacy is the ability to identify different types of media and understand the messages they're sending.
Kids take in a huge amount of information from a wide array of sources, far beyond the traditional media (TV, radio, newspapers, and magazines) of .
• Media literacy builds an understanding of the role of media in society as well as essential skills of inquiry and self-expression necessary for citizens of a democracy. What is important to understand is that media literacy is not about "protecting" kids from unwanted messages.
Media literacy is the ability to identify different types of media and understand the messages they're sending. Kids take in a huge amount of information from a wide array of sources, far beyond the traditional media (TV, radio, newspapers, and magazines) of most parents' youth.
Media Literacy is the ability to access, analyze, evaluate and create media in a variety of forms. Definitions, however, evolve over time and a more robust definition is now needed to situate media literacy in the context of its importance for the education of students in a 21st century media culture.
Media literacy encompasses the practices that allow people to access, critically evaluate, and create media. Media literacy is not restricted to one medium and therefore has had several different attempts to have a specific definition over the years.
Media literacy definitions have been defined based on general skills pertinent to all media or definitions relating to specific mean forms of media.